IN RESPONSE...
AUDIENCE PERSONA | MUSIC FOCUSED PROFILES
Despite working a "dry" job as an IT developer, Aiden still has his heart and soul connected to music on every corner of his lively and dynamic activities. The music should be able to express himself, help him to connect with the inner soul via a good taste and composition. This is his sophisticated self.
Despite working a "dry" job as an IT developer, Aiden still has his heart and soul connected to music on every corner of his lively and dynamic activities. The music should be able to express himself, help him to connect with the inner soul via a good taste and composition. This is his sophisticated self.
Behaviouristics
Music is needed in almost every corner of a day. Music on the go. Music for concentration at work. Music for relaxation. Going to musical events several times a year, and is necessary.
Music is needed in almost every corner of a day. Music on the go. Music for concentration at work. Music for relaxation. Going to musical events several times a year, and is necessary.
Psychographics
Music for body and soul connection, and self-enjoyment… The emotion any type of music can bring must well match and represent her lifestyle.
Music for body and soul connection, and self-enjoyment… The emotion any type of music can bring must well match and represent her lifestyle.
Frustrations
There are limited offers of my preferred music genres and artists. I am frequently listen to music so they are all exploited and listened too so frequently. The redundancy of current choices makes me feel less associated with my music, and cannot represent my sophisticated subject-matter expert brand of mine.
There are limited offers of my preferred music genres and artists. I am frequently listen to music so they are all exploited and listened too so frequently. The redundancy of current choices makes me feel less associated with my music, and cannot represent my sophisticated subject-matter expert brand of mine.
Motivations
Thanks to the love of music, I am willing to and eager to adapt to new releases of my preferred genres/selections. I feel myself and happy when my passion point is adapted and leveraged by other artists, even the new ones.
Thanks to the love of music, I am willing to and eager to adapt to new releases of my preferred genres/selections. I feel myself and happy when my passion point is adapted and leveraged by other artists, even the new ones.
PRODUCT IDEATION
Bamboo will be intensively available, full of presence and selections for each and every need to meet the demanding quest for the joy of entertainment. Hence, the “full” aspect generates rounded bubbles for this target group.
Core Product
Is the music product a connection of myself?
The auroral needs of an indulging world which progresses towards fulfillment of their orchestrated soul.
Is the music product a connection of myself?
The auroral needs of an indulging world which progresses towards fulfillment of their orchestrated soul.
Supplemental Features
Is the music product a representation of myself?
The mastery & possession of intangible musical assets, that are recognisable via the connection of visuals and passion points (the singer, band, or music genre, top artists,...)
Is the music product a representation of myself?
The mastery & possession of intangible musical assets, that are recognisable via the connection of visuals and passion points (the singer, band, or music genre, top artists,...)
Symbolic & Experiential Benefits
Is the music product a way to express myself?
The essence of prolonging & sensational urge on cultural heritage evolution: preserving and penetrating the daily life encounters that have been modified and diversified to be a surprising social happenstance.
Is the music product a way to express myself?
The essence of prolonging & sensational urge on cultural heritage evolution: preserving and penetrating the daily life encounters that have been modified and diversified to be a surprising social happenstance.
conceptualization
AUDIENCE PERSONA | CONNECTING CIRCLES FOCUSED
Lukas are into what his "group of companions" are interested in. Not only to be relieved of parenting, but also the growth of his kids are key attractors for making decision. A repetition of content, or insecure availabilities that are not trustworthy and safe will definitely stop him from registering for a particular entertainment content.
Lukas are into what his "group of companions" are interested in. Not only to be relieved of parenting, but also the growth of his kids are key attractors for making decision. A repetition of content, or insecure availabilities that are not trustworthy and safe will definitely stop him from registering for a particular entertainment content.
Behaviouristics
I often look out for suggestions to entertain my companions' taste, such as places that my kids can hangout and play.
I often look out for suggestions to entertain my companions' taste, such as places that my kids can hangout and play.
Psychographics
An ideal place to satisfy a diverse age-range group with multiple activities for them to play together would be the best choice.
An ideal place to satisfy a diverse age-range group with multiple activities for them to play together would be the best choice.
Frustrations
There are a diversity of choices that may also include insecure acts. The lack of information and sincere reviews, or even the repetition of content may stop me from registering an entertainment or edutainment show.
There are a diversity of choices that may also include insecure acts. The lack of information and sincere reviews, or even the repetition of content may stop me from registering an entertainment or edutainment show.
Motivations
Having multiple and safe options to choose from, andcreating nice memories for my companions (my kids). Eager and willingness to try mental or artistic activities to help my kids grow.
Having multiple and safe options to choose from, andcreating nice memories for my companions (my kids). Eager and willingness to try mental or artistic activities to help my kids grow.
PRODUCT IDEATION
The doing together activities during a show that one can be sharing and interacting with their beloveds. Present continuous tense “doing” shows the progressing nature of these product.
Core Product
Is the music product a connection of my connecting circles?
To be satisfying not only the individual needs of entertainment, but also his or her companions' interests.
Is the music product a connection of my connecting circles?
To be satisfying not only the individual needs of entertainment, but also his or her companions' interests.
Supplemental Features
Is the music product a representation of my connecting circles?
The multifaceted aspects of a show or activities, whether different activities or meaningful occasion based activities to have something to talk about and prove their understanding and influence on others.
Is the music product a representation of my connecting circles?
The multifaceted aspects of a show or activities, whether different activities or meaningful occasion based activities to have something to talk about and prove their understanding and influence on others.
Symbolic & Experiential Benefits
Is the music product a way to expressmy connecting circles?
Stories to be unfold along the way, a nice twist for aha or wow moment, or "thanks for bringing me to this show"outcome are highly expected.
Is the music product a way to expressmy connecting circles?
Stories to be unfold along the way, a nice twist for aha or wow moment, or "thanks for bringing me to this show"outcome are highly expected.
conceptualization
AUDIENCE PERSONA | EXPERIENCE FOCUSED
Ivy is leading her own small PR firm. With her extensive network of journalists and artists, she is always in the know about the latest and greatest music experiences. Ivy values the thrill of discovery and actively seeks out new and captivating experiences at music events. Whether it's discovering new music genres, trying new food and drinks, or simply soaking in the atmosphere, Ivy is always looking for the next big adventure.
Ivy is leading her own small PR firm. With her extensive network of journalists and artists, she is always in the know about the latest and greatest music experiences. Ivy values the thrill of discovery and actively seeks out new and captivating experiences at music events. Whether it's discovering new music genres, trying new food and drinks, or simply soaking in the atmosphere, Ivy is always looking for the next big adventure.
Behaviouristics
Be the one who lead the sing-alongs groups in the concert and always volunteer for the open-mic sessionReady to participate in side activities pre-event or at the eventGo extra miles to attend concerts in other cities or countries
Be the one who lead the sing-alongs groups in the concert and always volunteer for the open-mic sessionReady to participate in side activities pre-event or at the eventGo extra miles to attend concerts in other cities or countries
Psychographics
Feeling complacent when experiencing new things, as this is the way to renew myself
Feeling complacent when experiencing new things, as this is the way to renew myself
Frustrations
I'm afraid of the boredom at traditional uneventful music events, or being missing out on unique and memorable experiences, not finding a good atmosphere at a music event
I'm afraid of the boredom at traditional uneventful music events, or being missing out on unique and memorable experiences, not finding a good atmosphere at a music event
Motivations
I feel progressive when learning and discovering new things from my own music-consumption journey
I feel progressive when learning and discovering new things from my own music-consumption journey
PRODUCT IDEATION
The promising involvement that Suc Song Moi and their fellow participants can be sharing as smaller members of their belonging communities. The “to-be” indicates the potential of becoming great hits or coverage that Suc Song Moi can inject into their main program.
PRODUCT DEVELOPMENT FACTORS
Core Product
Is the music product a connection of my activities and interests?
The connection to discovering or experiencing a new piece of drink offer and motivate further exploration.
Is the music product a connection of my activities and interests?
The connection to discovering or experiencing a new piece of drink offer and motivate further exploration.
Supplemental Features
Is the music product a representation of my activities and interests?
The “ambience” appearance of one’s taste of music being added on some additional flavours as a complementary to tell stories, but distinctively associate to Suc Song Moi.
Is the music product a representation of my activities and interests?
The “ambience” appearance of one’s taste of music being added on some additional flavours as a complementary to tell stories, but distinctively associate to Suc Song Moi.
Symbolic & Experiential Benefits
Is the music product a way to express my activities and interests?
The ambience sound of the environment which can generate a huge interests of exploring for deeper understanding.
Is the music product a way to express my activities and interests?
The ambience sound of the environment which can generate a huge interests of exploring for deeper understanding.
conceptualization
